A New Homepage Design for CookChildrens.org
Our new homepage offers patient families, community partners, and referring providers a modern and engaging experience that highlights why Cook Children's is the preeminent provider of health care in North Texas and beyond. Our digital teams have partnered together to make sure Cook Children's magic is on full display, with a design that reinforces our connect-the-dots brand motif, weaves in photos of our patients and staff, and introduces an improved mobile browsing experience. Making it easier than ever to find care and engage with our system.
Please take a peek at https://cookchildrens.org.
The new homepage also features a Location Map component that allows visitors to explore Cook Children's services and locations in DFW and beyond. The new component allows users to find the services they are looking for via zip code or location type, with quick access to directions, contact information, and more.
We also have a new navigation system that allows users to more easily find what they're looking for. By collaborating with our provider network, business development team, family advisory councils, information services and marketing teams, while applying a decade of website data on how our visitors use our site, we have come up with these four sections:
• "Find Care" makes it easier than ever to find a provider, location, or service.
• "For Patients" empowers our families with the tools, information, and resources they need on their journey.
• "For Providers" centralizes the tools and resources we offer our clinical partners.
• "For Community" provides an opportunity to learn more about our community health efforts and our contributions in fulfilling our Promise.
This new design will evolve continuously as we adapt to system growth, new technology, and changing market conditions. So if you have any great ideas, we’d love to hear them and bring your Cook Children’s “group genius” into our planning. Please message Brett Baribeau and Apollo Harden with feedback and we’ll take it into account as we plan future updates to improve Cook Children’s digital experience.