Video: Under the Peaks is Now Open

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Under the Peaks Grand Opening

New retail location for Cook Children's merchandise is on the first floor of the Dodson Specialty Building

T-shirts, tumblers and toys, and of course, Peaks the Dragon, are all available at the new Under the Peaks store. It opened to patient families, the public and employees on July 26.

Kimberly Johnson, Retail Manager, Under the Peaks, shows us around on opening day of the retail store, located on the first floor of the new Dodson Specialty Building,1500 Cooper St.
Fort Worth.

"People love Peaks the Dragon. People want to wear Peaks the Dragon. People want to celebrate Cook Children's as a whole system, so they want to wear that apparel," Kimberly said.

Through our various communications channels, including our newest Focus Newsroom, Internal Communications shares and promotes the awards/recognition that Cook Children’s earns (organizationally, departmentally, individually) from external associations and from internal programs, such as Peak Performers and DAISY awards. We believe that employee engagement is strengthened through telling the stories of our employees and making the connections their roles have with our Promise, patients, families and peers, such as through the weekly #WeAreCooksChildrens feature.